Oslo, Norway-based Aker Biomarine has recently appointed Anca Vislie as marketing manager of its Human Health and Nutrition department. She has over 15 years of marketing experience, managing and developing big brands in the CPG industry, and her goal is to “make real and meaningful impacts on the lives of consumers around the globe,” Aker Biomarine said.
 
Vislie has previously worked in brand manager, marketing manager, e-commerce, and social media manager roles. She has worked with several brands in the health and wellness sector, including TINE, YT, Biola, Möller´s Tran, and, most recently, Orkla. Vislie is also the founder and former owner of two e-commerce platforms, specializing in providing interior and fashion products to over 100 shops in Norway and Sweden.
 
At Aker BioMarine, Vislie will help spearhead marketing and branding strategies and brand building. She will also be responsible for helping to create value for Superba Krill customers by transforming science and trends into meaningful consumer concepts.
 
“I am beyond excited to join the team and am inspired by the positive social mission of Aker BioMarine, and their ability to create a real impact in consumers’ lives by providing good quality products in a sustainable way,” Vislie said. “Furthermore, this industry has great growth potential, and as a customer centric company, I look forward to the opportunity of working with our partners to drive success and innovation in the marketplace.”
 
Simo Echchafai, Marketing Director of Human Health and Nutrition at Aker, said that Vislie is a “perfect addition to the team.
 
“Anca is the perfect addition to our team and we are thrilled to tap into her areas of expertise to help continue pushing the industry forward,” Echchafai said. “Her previous roles have enabled her to successfully build online communities as a measn to get closer to consumers and to build digital value streams for various brands, and we feel that this type of thinking will be extremely beneficial to our customers.”
 
“At Aker BioMarine, we are more than an ingredient supplier, we are a company that is fully engaged to ensure that our customers succeed,” Tim de Haas, executive vice president of Human Health and Nutrition, said. “We view our customers and partners as an extension of our team and together, we work in sync to co-create unique value. With Anca’s deep understanding of collaboration combined with her ability to bring interesting concepts to life, I am confident that she will add much value to our dedicated Superba team.”